Short answer
White label puts your brand on a finished product the supplier already makes. Private label means a product built to your specification. White label is faster and starts small. Private label takes longer and suits a product only you sell. Ask either supplier which documents come with your order.
Planning your own label? See how white-label fulfillment works.
What is white label?
The supplier already makes the product. You put your brand on it. Same product, your label, your packaging, your name on the box.
It is the quickest way to a brand. There is no formulation work and no development time.
What is private label?
The supplier builds a product to your specification, and only you sell it. You decide what goes in, and how it is made and packaged.
It takes longer and costs more effort up front. In return, nobody else can sell the same thing.
Which is faster, and which is more flexible?
| White label | Private label | |
|---|---|---|
| Product | A finished product that already exists | Built to your specification |
| Speed | Fastest. Launch with what is in stock | Slower. Development comes first |
| Starting point | One kit, no minimum on catalog orders | A custom project, quoted to your needs |
| Exclusivity | Others can sell the same product under their label | Only you sell it |
How does white label work with us?
- Your label on every vial. Product name, strength, storage line, batch and expiry fill in automatically. You approve an exact print preview.
- Your packaging. Shipping box, bubble mailer, your own packaging, an inside sticker or a branded sticker.
- Your name on the paperwork. A white-label certificate in your company's name is available.
- Blind shipping. Your customer never sees our name, and tracking goes to your store.
What about a custom product?
We manufacture from APIs we source ourselves, in the US and internationally, and we develop custom products in vials, sprays, devices and other finished formats. Large custom bulk orders get custom pricing. Tell us what you need and we scope it with you. Start at product development.
What documents should you get either way?
A certificate of analysis with your order, and a way to read it before you commit. Ask whether the supplier will issue a certificate in your company's name. We do. Learn what to look for: how to read a peptide COA.
Read a published certificate
Our certificates are published in a public library. See our certificates of analysis.
How do you choose?
- Launching fast, testing a market? White label.
- Selling something only you have? Private label.
- Not sure? Start white label. Add a custom product once repeat orders prove the brand.
Common questions
Is there a minimum order for white label?
No minimum on orders and no minimum monthly spend.
Can I get certificates in my company's name?
Yes. A white-label certificate in your company's name is available.
Will my customers see your name?
No. Your label goes on every vial, and orders ship under your brand.
Can you make a custom product?
Yes. We manufacture from APIs we source ourselves, in the US and internationally, and we develop custom products in vials, sprays, devices and other finished formats.